Emails That Sell
The Secret Sauce Your Pet Business Needs
Learn how to rule your inbox and build an engaged list of loyal customers… without sounding salesy or struggling with what to write.
If you’re putting all your marketing eggs into the Instagram basket...
If you’re putting all your marketing eggs into the Instagram basket...
Sure, Instagram is a great tool (it’s my jam, too) for expanding
your pet business’s online presence. But seasoned petpreneurs understand the importance of spreading their marketing mojo across different platforms.
If you’re craving that sweet combo of more time to pet your furry pals and a healthier bank balance…
That can come with some risks. From the ever-changing algorithm to the possibility of getting hacked or deleted, you never know when the IG gods will strike.
Sure, Instagram is a great tool (it’s my jam, too) for expanding your pet business’s online presence. But seasoned petpreneurs understand the importance of spreading their marketing mojo across different platforms.
If you’re craving that sweet combo of more time to pet your furry pals and a healthier bank balance…
It’s time to dive into the world of email marketing!
It’s time to dive into the world of email marketing!
You know how Instagram’s all about brevity, leaving you itching to spill all the tea about your incredible clients’ success stories? Well, email is your chance to let your storytelling skills shine. You’ve got the space to paint the whole picture and show off what sets you apart from the pack.
Plus, believe it or not… not everyone’s scrolling through the ‘Gram. There are a whole bunch of potential for-parents out there who might be a perfect match for your offerings but haven’t stumbled upon your Insta feed yet.
Your list is like your own little haven, where you call the shots, dodge algorithm headaches, and don’t have to worry about sudden account vanishing acts. It’s like having a safety net made of pixels.
“But Jamie, I don’t like email. I barely read anything in my own inbox…” 🤔
“But Jamie, I don’t like email. I barely read anything in my own inbox…” 🤔
I hear ya. Here’s the thing about marketing – it’s all about understanding
that not everyone dances to the same tune as you.
Maybe you’re not exactly pen pals with your inbox, but that doesn’t
mean your dream customers feel the same way.
The trick is to craft emails that your customers actually look forward
to opening. It’s all about creating that irresistible email experience
that keeps them coming back for more.
Maybe you’re not exactly pen pals with your inbox, but that doesn’t mean your dream customers feel the same way.
The trick is to craft emails that your customers actually look forward to opening. It’s all about creating that irresistible email experience that keeps them coming back for more.
The big question is
HOW?
What if you knew the exact steps to excel in email marketing as a pet business, including:
- Set up your email list in just 7 days
- Start growing an email list full of engaged subscribers
- Cut through the info overload and know exactly what steps to take as a pet biz owner
- Be consistent with a weekly newsletter that helps convert new leads into paying customers
And as a busy pet business owner, it helps if you can pop these emails out in 10-15 minutes tops, (instead of spending hours trying to figure out what to say in each email). Getting you back to what you do best: serving up smiles to your four-legged clients and their humans.
- Set up your email list in just 7 days
- Start growing an email list full of engaged subscribers
- Cut through the info overload and know exactly what steps to take as a pet biz owner
- Be consistent with a weekly newsletter that helps convert new leads into paying customers
And as a busy pet business owner, it helps if you can pop these emails out in 10-15 minutes tops, (instead of spending hours trying to figure out what to say in each email). Getting you back to what you do best: serving up smiles to your four-legged clients and their humans.
Hi, I’m Jamie 👋 and I’m excited to introduce you to the wonderful world of email!
One of the best things I learned was how effective and easy email marketing can be! It used to take me HOURS to write emails, now it only takes about 10 to 15 minutes. And I’m consistently bringing in new leads and paying customers with my emails.
psyched to teach you how to add this to your marketing rolodex.
But like any marketing tool, it takes the right strategy to make emails work for growing your business. From building your audience to knowing what emails to send and when – I’m psyched to teach you how to add this to your marketing rolodex.
So without further ado…
My emails get over 50% open rates these days, (the average is 15-25%, FYI), and I’ve learned all the tips and tricks to keep you out of the dreaded SPAM folder.
So without further ado…
Course
Emails That Sell
Email marketing essentials for busy pet biz owners.
Valli Fraser-Celin
Valli Fraser-Celin
"Working with Jamie, you start to understand how you can sell without feeling gross."
“It’s totally worth investing in yourself as a business owner and understanding marketing. It’s a science and knowing how important it is to your business. A lot of people feel gross selling, but working with Jamie, you start to understand how you can sell without feeling gross.”
Inside
you’ll find 5-10 minute videos – easy to digest and fit into your busy schedule
Day One: Email Marketing 101
Dive deep into why email marketing is a MUST for any pet
entrepreneur – building trust, increasing conversions, and
connecting with every ideal customer. We’ll also cover the
easiest way to write emails and stay consistent, plus how
to stay out of the dreaded spam folder.
Day Two: Grow Your List to 100 Subscribers
pet parents to subscribe. You’ll also learn how you can
promote your email list on social media – Instagram
is a great tool for driving traffic to your list.
Day Three: Set Up Your Email Marketing Platform
your new email list. You’ll learn how to include your brand kit
and create segments within your list so the right people get
the right messages.
Day Four: Automations and Workflows
Plus, we’ll dive into all the emails a pet biz needs, like a Welcome
Sequence, low-ticket and high-ticket sales emails, and pre-call
emails for potential clients. Don’t worry if you’re unsure about
what any of these emails are… that’s what this course is here for!
Day Five: Different Types of Newsletters
with your subscribers, because not everyone buys right
away! You’ll learn how to write emails people want to read,
how to write about events and discounts, how to use
storytelling effectively, and more.
Day Six: How to Write Emails that Sell
I use storytelling to connect with my readers? How often should
I try to sell in emails? We’ll cover all of this, making email writing
a walk in the park, minus the leash and poop bags. 😉
Day Six: How to Write Emails that Sell
What kinds of subject lines are working for pet parents? How do I use storytelling to connect with my readers? How often should I try to sell in emails? We’ll cover all of this, making email writing a walk in the park, minus the leash and poop bags. 😉
Day Five: Different Typesof Newsletters
This is how you continue to build trust and stay engaged with your subscribers, because not everyone buys right away! You’ll learn how to write emails people want to read, how to write about events and discounts, how to use storytelling effectively, and more.
Day Four: Automationsand Workflows
Learn how to set up your email list to run (mostly) on autopilot. Plus, we’ll dive into all the emails a pet biz needs, like a Welcome Sequence, low-ticket and high-ticket sales emails, and pre-call emails for potential clients. Don’t worry if you’re unsure about what any of these emails are… that’s what this course is here for!
Day Three: Set Up Your Email Marketing Platform
Get step-by-step instructions for setting up the tech behind your new email list. You’ll learn how to include your brand kit and create segments within your list so the right people get the right messages.
Day Two: Grow Your List to 100 Subscribers
Learn how to launch your email list and entice motivated pet parents to subscribe. You’ll also learn how you can promote your email list on social media – Instagram is a great tool for driving traffic to your list.
Day One: Email Marketing 101
Dive deep into why email marketing is a MUST for any pet entrepreneur – building trust, increasing conversions, and connecting with every ideal customer. We’ll also cover the easiest way to write emails and stay consistent, plus how to stay out of the dreaded spam folder.
And you get instant access to this BONUS when you enroll in the course
Welcome Sequence
Welcome Sequence Template
Template
Real Life Examples of Students’
Email Success 🥳
Real Life Examples of Students’ Email Success 🥳
Once you’ve learned the foundations from
the Emails That Sell Course, it’s time
for all that hard work to start paying off.
Once you’ve learned the foundations from the Emails That Sell Course, it’s time for all that hard work to start paying off.
This is where Weekly Emails come in to nurture relationships and build a loyal customer base.
This is where Weekly Emails come in to nurture relationships and build a loyal customer base.
Introducing...
It’s time to make writing weekly emails easier than ever.
What to Write
Each week, you get a plug-and-play template specific to pet businesses, showing you exactly what to write and how to write it. This is how you create engaging content without sounding super salesy.
All The Pieces
Each template shares subject lines that sparkle, preview text that pops, and body content that's pure magic. Oh, and don't forget the cherry on top—a killer PS that seals the deal.
How To Promote
Your weekly templates cover everything your pet biz emails need. From hyping up live events to storytelling that tugs at heartstrings, and even handling objections like a pro, you’ll feel prepared to cover it all.
Because why bother building an email list
if you’re just gonna let it gather virtual dust?
Because why bother building an email list if you’re just gonna let it gather virtual dust?
Pair this membership with the course, and you’re armed
with all the ammo you need to take your email game
to the next level.
Pair this membership with the course, and you’re armed with all the ammo you need to take your email game to the next level.
a little more time to kick back with your furry fam.
What do you get in Emails That Sell
In The
- 28 lessons to help you start and grow your email list in less than a week
- Bonus: A Welcome Sequence with five email templates
In The
- One plug-and-play email template per week delivered to your inbox, saving you hours of time trying to figure out what to say and how to say it!
Common Questions about Emails That Sell
Technically, no. The membership and course can both stand alone. But having access to both definitely makes it easier to implement everything needed for email marketing success. The membership makes it easy and fun to write your weekly emails, while the course shares all the best practices for setting up and growing your email list – including six FREE welcome email templates!
The longer you wait to start your own email list that belongs to you, the bigger the risk that your marketing tower will come toppling down. Imagine waking up, pulling up your IG, and discovering you’ve been locked out by the IG gods. What’s your next move? Spend just one week getting your email list going and you can breathe easy knowing you have another way to reach your customers.
Despite the fact that Emails that Sell is designed to teach you everything you need to know about starting and growing an email list in 7 days’ time, know that it’s OK to go at your own pace. You know how you best learn. Binge it like your fave TV show or take your time, because you have lifetime access!
The course is non-refundable as it’s all available upon payment. The membership is paid monthly so you can cancel at any time. However, if you cancel and then decide to jump back in at some point, your membership will start back at the beginning. So you’ll have to pay again for the same emails you already purchased.
“Learning all of this, I’ve realized I really love making Instagram posts and using Canva and writing emails. I’m excited to do more and continue to improve being a content creator now that I have the resources and tools.”
🔔 Reminder of what you get in
Emails That Sell Course + Membership
Emails That Sell Course
+ Membership
- 28 lessons to help you start and grow your email list in less than a week
- Bonus: A Welcome Sequence with
five email templates
- One plug-and-play email template per week delivered to your inbox, saving you hours of time trying to figure out what to say and how to say it!
