You’re living the pet entrepreneur life, helping
pet parents and their furry friends… and wondering
why marketing your business is so freaking hard.
Hi, I’m Jamie, and I Can’t Wait to Help You Succeed!
I’ve always been super into marketing, especially when it involves our furry pals.
I started my career doing marketing and events for a doggy daycare in the Big Apple after college. But the pay wasn’t landing me any Carrie Bradshaw-style apartments, so I switched to an “adulting” marketing gig.
I got my first dog as an adult too. And let me tell you, it was a whole different vibe from having one as a kid. Whenever I had questions about my pup, I’d hit up PetMD for advice, but the information overload was overwhelming and confusing.
So, I decided to dip my toes into the online biz world.
In 2020, I launched Dog Spotted, the go-to spot for all things pet parenting made easy… and it grew to 10.8K+ followers! I learned a ton about growing an online business and made my fair share of oopsies along the way.
When Reels blew up, I was nervous to hop on board. Like, who wants their face out there, right? But eventually, I thought, “Okay, let’s do this for the fur babies!” and guess what? It totally paid off! Pet brands started sliding into my DMs, craving my marketing magic, and IG growth hacks. I knew it was time to…
That’s when I created my signature program, Be Spotted. My mission? To help fellow petpreneurs smash their business goals without the same slip-ups I made… using IG and digital products to find true time freedom and make some great money too! (Did I mention that I made $21,000 in the first month I launched a high-ticket digital product?)
You know how pet parents want your help to stop their struggles? Well, that’s what I do for pet biz owners like you, helping you level up faster and smoother!
The time-for-money hustle can only take you so far. You’ve seen other pet entrepreneurs succeed with digital products, but where do you even begin?
Imagine having a system and mentor to help turn your business goals into reality:
🐶 Spend less time on marketing.
🐱 Generate income through digital products.
🐶 Enjoy more time with your loved ones.
🐱 Feel confident and excited about growing your business!
Learn how to create digital products that your audience loves and achieve the time freedom you’ve been working toward.
Ready to Earn Passive Income? 💸
I feel a lot more relaxed about social media and I get tons of likes, shares, saves.
Jill G.
Founder of Underdogs Long Beach
“I just did a post in 15 minutes that before would take me hours or even days sometimes. It’s 20-30 minutes tops now. I don’t have to plan a month out to take the dread away, I can just do it. I feel a lot more relaxed about social media and I get tons of likes, shares, saves. Hundreds! Almost too much. The whole system definitely works.”
Picture this
You roll out of bed, grab your laptop or whip out your phone knowing exactly how to:
👉 Consistently create scroll-stopping content that books clients
👉 Amp up your authority and position yourself as THE go-to expert
👉 Optimize your bio to boost your discoverability
👉 Confidently charge what your services are worth (spoiler alert: it's
more than you think!)
👉 Build a community to grow real connections and increase your cash flow
👉 Set up a digital product your people don’t just want but need
👉 Launch, market, and sell your digital product without the salesy “ick”
👉 Get back some precious time for yourself
You can do all of this with a supportive pet business community by your side! Unlike other dog-eat-dog communities in the online biz space, this group of passionate petpreneurs is sooo generous with their time, advice, and audience.
Plus, yours truly is right there with you every step of the way, ready to answer questions, provide support, and give you that extra boost whenever you need it. Because we all need a little hand-holding sometimes.
What People are Saying About Be Spotted
What People are Saying About Be Spotted
What People are Saying About Be Spotted
What People are Saying About Be Spotted
About the Program
What’s Inside The Be Spotted
Signature Program
01
Pet Business Marketing Accelerator (PBMA) Course
Master creating content that attracts your ideal clients and boosts sales with 20+ video lessons. Learn how to engage your audience, sell on Instagram, and build partnerships for visibility.
02
10-Day Profit Surge Course
In just 10 days, learn to create and sell high-ticket digital products. Identify client needs, market your products, and build a sustainable income stream.
03
Live Group Coaching Calls
Get personalized guidance with twice-weekly Zoom calls for 6 months. Can’t make it live? Submit your questions and watch the replay.
04
Exclusive Online Pet Community
Connect with passionate pet business owners, share advice, collaborate, and grow together. Find support and build valuable relationships within the community.
What’s Inside The Be Spotted
Signature Program
Pet Business Marketing Accelerator Course (PBMA)
20+ video lessons teaching you how to create content that builds a community of raving fans and converts into sales, specific to the pet space. You don’t need to go back to school and get your MBA to rock your business. Save thousands of dollars and years of time when you spend just 90 days learning how to market on IG, without feeling overwhelmed and exhausted in the process.
In PBMA, you’ll learn how to:
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Truly understand your ideal clients’ real problems
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Stay out of that content rut because you know exactly what to say in each post
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Attract dream pet parents and boost sales
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Sell on IG without the “ick” feeling
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Build community and partnerships on IG
-
Get featured in the press to increase visibility and authority
10-Day Profit Surge Course
In just 10 days, learn how to create, market, and sell a high-ticket digital product, like an online course, coaching program, or online subscription community. Your audience is looking for a step-by-step blueprint to solve their problem and you are the expert they want to learn from! Start making thousands of dollars a month creating something once. You just need to know what to create to offer you the best return and fit your lifestyle.
In 10-Day Profit Surge, you'll learn how to:
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Figure out what your client not only wants but needs
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Identify what high-ticket offer you want to create
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Build a course, community and/or coaching program
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Sell effortlessly on sales calls
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Best practices to onboard enrollees and get testimonials
Plus, you'll get 8 weeks of daily content helping you launch your digital product. And BONUS for dog trainers: How to Overcome Objections (which makes it an easy “yes” for your clients!).
A few things you might be wondering...
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Who is Be Spotted for?Be Spotted is designed for pet business owners who want to grow their business without spending countless hours on marketing. Whether you're new to the pet industry or an experienced entrepreneur, we provide strategies that work.
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How does Be Spotted help my business grow?We offer done-for-you content, marketing strategies, and personalized coaching to help you attract more customers, build a loyal community, and create digital products that generate passive income.
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Do I need to be tech-savvy to benefit from Be Spotted?No, Be Spotted is designed for all skill levels. We break everything down into simple steps that anyone can follow, even if you’re not tech-savvy.
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What kind of results can I expect?With Be Spotted, most businesses see increased engagement, more followers, and greater sales within a few weeks of implementing our strategies.
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How soon can I start making passive income?Once you create and launch your digital offers—like courses, e-books, or guides—Be Spotted’s strategies can help you start generating passive income almost immediately.
On top of 2 high-value courses + 6 months of custom, action-oriented coaching and community support, you also get 👇
Daily Access to a Pet Marketing Expert
Inside our program platform, you can ask me any questions related to IG content, digital product creation, and marketing. Benefit from my real-life experience helping pet biz owners reach their goals + my expertise that’s specific to the pet business niche, as opposed to other general marketing coaches.
In-Depth Trainings from Monthly Guest Experts
Each month, a guest expert in the pet space will join us to help you cover all your business basics. Learn from lawyers, SEO experts, pet photographers, accountants, paid ads experts, and more! Once you join, you have immediate access to all previous guest expert trainings.
Bonus 1: IG & Website Audits
Get personalized feedback on your IG profile, posts, and website to boost engagement and conversions. This is custom, 1-on-1 attention with specific strategies you can take action on immediately.
Bonus 2: Canva Templates
Create professional content quickly with customizable Canva templates designed for your pet business. Save time while keeping your branding consistent and visually appealing across social media and marketing materials.
Bonus 3: Emails That Sell Course
Build an online safety net and connect with clients through email marketing strategies. This easy-to-digest course shows you how to set up your email marketing in less than one week, and includes 5 plug-and-play templates to get you started.
Bonus 4: Media Kit Templates
Instantly elevate your credibility with customizable media kit templates for press features. Instead of fumbling through lengthy emails or phone calls trying to explain what your business is all about, you can simply shoot over your kit.
Bonus 5: Pet Business Reels Membership
Effortlessly create Reels that convert when you receive my weekly emails containing 5 trending audios, caption prompts, and ideas to get out of your content rut.
Bonus 6: "Selling on Stories" Mini-Course
Master the art of selling on IG stories without the ick-factor in just 3 lessons. (FYI, if you’re not using your IG stories effectively, you are leaving THOUSANDS on the table.)
And to make sure you’re equipped with everything you need, you’ll also tap into these BONUSES when you sign up…
Tim
“I had no social strategy to target my ideal customer and had less than 3,000 followers (started at 1,915 when joining Be Spotted), now I have over 14,000 followers and an online community with paid subscribers.”
Dog Trainer
Lyla
“Only after 1 month in PBMA (Be Spotted program), I had a reel that got over 900,000 likes and over 2,000 followers from 1 reel.”
Dog Trainer
Dr. Margaret
“When I launched my pre-sale for my course I had 50 sales in the first 24 hours, resulting in over a thousand dollars in revenue all from knowing who my ideal customer was from the market research Jamie helped me with.”
Veterinarian
Let's talk details...
Here’s exactly what you’re getting in the
Be Spotted Signature Program
👉 Pet Business Marketing Accelerator
👉 Live Group Coaching Calls twice a week
👉 10-Day Profit Surge
👉 Exclusive Online Pet Community
👉 Daily Access to a Pet Marketing Expert (me!)
👉 Monthly Training from Guest Experts
✨ Bonus: Two IG Audits and One Website Audit
✨ Bonus: Pet Business Reels Membership
✨ Bonus: Canva Templates
✨ Bonus: Canva Templates
✨ Bonus: Media Kit Templates
✨ Bonus: Emails That Sell Course
✨ Bonus: Selling On Stories Without the Ick Mini-Course
You’re living the pet entrepreneur life, helping pet parents and their furry friends… and wondering why marketing your business is so freaking hard.
😩 Why does it take 2 hours to create a Reel that gets 2 likes?
😩 How does anyone keep up with these ever-changing trends?
😩 Who has time to create consistent content AND bring in new clients?
😩 Why aren’t my boosted IG ads getting more attention?
Isn’t there a better way to scale this business??
Amanda | Dog Trainer
“It’s been an absolute game changer, getting the face to face personalized advice that’s right for me and my business.”
If you’re thinking 👉 I don’t want to do all of this, I just want to hire a Social Media Manager and hand it off!
Here’s the tea about outsourcing…
Sure, a Social Media Manager (aka SMM) might know their hashtags from their handles, but do they really get the pet biz scene? And let’s be honest, you could end up dropping serious cash on someone else who’s just winging it in your niche.
Instead of shelling out your hard-earned dough for someone else to handle your content – who might not even do it justice – why not empower yourself to market your business? Then you won’t even need to outsource.
And here’s the kicker: if you do decide to bring in an SMM down the line, you’ll be armed and ready to spot the real deal. No more wasting time and money on someone who’s all talk and no action. It’s a win-win, my friend!
Remind me how the Be Spotted Signature Program works
This program is built around the three Cs – Course, Community, and Coaching.
✨ Course
You get access to three comprehensive Courses. One gives you the A-Z of marketing and makes it fun, not overwhelming and exhausting. The second course gives you step-by-step guidance on creating online courses, ebooks, and subscription communities, and selling them with ease. And the third course shows you how to set up email marketing in less than a week and create a list on engaged readers.
✨ Coaching
The Coaching happens twice a week, live on Zoom for 1 hour, where you can ask me all your marketing questions. Everyone gets a turn to get questions answered and get live feedback on their content. And if you can’t join the call live, you can ask your questions ahead of time and watch the recording when it works for you.
✨ Community
The Community is where you get support, encouragement, and your new biz besties! You’ll also be able to find pet biz owners who live in your area so you can do some in-person meetups. And a ton of our students are creating valuable collaborations with each other inside this community.
If I have a question not answered here, who can I ask?
If you have a question not answered here, you can email jamie@be-spotted.com and you’ll get an answer within 2 business days. Or you can go ahead and book a call right now and chat with me face-to-face!
Your marketing always ends up at the bottom of your to-do list...
Instagram can feel like the holy grail for growing your business online and getting new clients. You’ve noticed other pet biz owners rockin’ it on social media, so why can’t you get the same kind of traction?
But this “throwing spaghetti against the wall to see what sticks” marketing strategy isn’t getting you anywhere. No wonder you’re tempted to chuck your phone out the window and call it a day!
And a special shoutout to my fellow biz owners with ADHD…
I totally get how chaotic entrepreneurship can be when you’re juggling a gazillion thoughts at once. Let’s be real, marketing often gets shoved to the bottom of the to-do pile because your constant lack of results makes you want to keep avoiding it.
If only there was a structured game plan to keep you on point, plus some solid accountability to keep those shiny distractions in check
Word on the Street About Be Spotted
And what about that passive
income you keep hearing about? 💸
You’re so over the whole time-for-money hustle! I mean, seriously, there are only so many hours in a day. Even if you work your @$$ off and snag a bunch of new clients, there’s a limit to how many you can serve.
You’ve heard tales of pet entrepreneurs crushing it with digital products, like an online course you create once and then sell on repeat.
But where the heck do you even begin to build and market something like that?
Before you go...
Remember, you don’t have to keep trading time for money as your only income source…
Once you learn how to find your groove and serve up content that speaks directly to your ideal clients, you’ll notice something magical happening.
Suddenly, those dream clients you’ve been chasing will be knocking down your digital door. And you can say bye, bye, bye to overwhelm and exhaustion with your marketing efforts.
What if you had a foolproof system and mentor to help you turn your business dreams into a reality?
🐶 Where you spend less time figuring out how to market your pet business.
🐱 Where you make money online with passive income using digital products.
🐶 Where you get to spend more time at home with your furry and non-furry friends.
🐱 Where you feel confident and excited about growing your pet business!
When you learn the secrets to crafting a digital product your audience goes nuts over and promote it like a total boss, you’ll finally unlock the time freedom (and bank balance!) you’ve been dreaming about.
Follow us on Instagram
Unmatched Support in our LIVE Group Coaching Calls
This is the game changer for most students, giving them the accountability to stay on track! For 6 months, we'll meet live on Zoom for 1 hour, 2x per week, and you can ask a pet marketing expert, (ME!), all your questions. Everyone gets their moment in the sun to ask as many questions as they'd like and get live feedback on their content.
"The Zoom calls with Jamie and the community have helped me come up with creative ideas while keeping me organized and on track with growing my business. I have been able to connect with others in the pet space... working with them on new ideas and even got a new product line coming soon that's a collaboration with another business in the community."
– Oliver, Dog Trainer
And if life gets crazy and you can’t make it to the live call, no sweat! Shoot over your questions beforehand and catch the replay whenever it fits into your schedule.
Exclusive Online Pet Community
Network, connect, and collaborate with a community of passionate pet entrepreneurs. (This is many students’ favorite part of the program!) When you're diving into a community packed with fellow petpreneurs who are just as stoked about furry friends as you are, it's like finding your tribe.
"As a solo biz owner, I know how lonely it can get so I love having this community to give and get support."
– Amanda VanTassel
"I've met a group of amazing humans in the program that I chat with daily. The group is fabulous."
– Jill
"The community felt like a real community. We all followed each other. There are a lot of people who I DM or collaborate with... one girl lives four hours away and we're going to meet up. I met up with Jamie when I went to New York. We're all actually friends."
– Lyla
I’ve heard it time and time again from pet biz owners just like you, feeling like their dreams are out of reach because they can’t seem to crack the code…
But I’m happy to tell you…
I witness pet business owners smashing through their goals ALL OF THE TIME. Goals they never thought were possible in just six months.
And guess what? You’ve got that same fire inside you. So buckle up, because the next six months are going to be epic.